New Hampshire Christmas Tree Promotion Board Chairman Nigel Manley attended his 15th National Christmas Tree Association conference last month, gleaning information on the latest tricks of the Christmas tree growing trade. Nigel, who manages The Rocks Estate in Bethlehem, was one of more than 400 Christmas tree growers from around the United States, Canada, Mexico, and England to attend the convention in Ohio.
Among the tidbits Nigel picked up from this year’s convention – which he shares with his New Hampshire Christmas tree-growing colleagues – were ways to use social media and other new technology to boost marketing efforts, the latest news on the national Trees for Troops program, and information on growing the increasingly popular West Virginia Balsam (also known as the Canaan Fir).
“Only a few growers from our region are able to attend the national convention, so my role is to bring home the latest techniques for everything from pest control to marketing to share with our members,” said Manley. “The information shared at the convention is important to our local Christmas tree growers. The impact for our local growers learning about these things is huge.”